In the buyer and seller culture of Eastern Europe, «pынок» or réenok is a version of Russian farmers market, where people, like shoals of fish, unanimously drift in the direction of the most accessible goods. Réenok ushered in the era of communism when such local market was a salvation for Soviets, compensating deficit in grocery stores, by offering customers counters overfilled with the abundance of easily accessible goods coming from the countryside gardens.
Réenok offers every kind of material commodities, from wicker baskets to ethnoscience elixirs, however, the market also welcomes visitors for something they can not buy: atmosphere. It is a place always open to hagglers who furiously bargain every market vendor to its minimum price, giving birth to marketing strategies, establishing social networks, and generating catchy, yet tacky slang.
Beautiful cultural faces of traders serve as a culmination of every visual encounter; especially, women from Middle East, who appear to have remarkably eccentric fashion, often wear turbans to emphasize their cultural heritage. However, some are always eager to show off their Adidas tracksuits, proudly earned from the market-routine.
The culture of réenok united Soviet citizens coming from polyhedral ethnic and social backgrounds of Soviet republics by creating a realm of people who trade, buy, and exchange. Being proud of their culture, Russians preserve the réenok phenomenon, and nowadays visitors of the post-Soviet country can dive into the authentic market atmosphere, charged with contagious positivity, as well as excitement of unceasing bustle and trade.
